A New Direction for RawEsquire

It’s been 21 months since I’ve been a W-2 employee. It’s been a great 21 months. Not great in the sense that everything has been easy or that everything has fallen into place exactly the way I pictured it. Far from it. But it’s been great in the sense that 21 months ago I couldn’t fathom how much I would grow and learn along the way. How much I would learn from every challenge, every mistake and every misstep.

Looking back on it, it was like watching a baby try and walk. Every few steps you slip a bit and fall. I realize now that a baby doesn’t fall because it’s clumsy; it falls because it’s exploring its limits and pushing beyond its bounds. If you don’t fall, you don’t learn to walk and you certainly don’t learn to run. If you never fall, you never get hurt (or have your pride hurt) but you also never really get anywhere all that exciting.

When I first started my legal adventure, I had a list of about 20 boring articles that I was going to write for this blog filled with sound legal advice. I wrote about 10 of them. I never hit “publish” on any of them. I wasn’t excited about it. I wasn’t passionate about what I was saying. It made me think that it was time to take RawEsquire in a new direction.

I love the challenge of waking up every day and building a business. I love helping other people build their businesses. It’s what gets me out of bed at 7am when I was up until 3am drafting contracts the night before. There is an undeniable human element involved. I am emotional about it and it affects me deeply as a human being. It’s real.

In my relatively novice opinion, too much of the business content out there (whether LinkedIn, Twitter, newsletters, etc.) loses the human element somewhere along the way. It’s been scrubbed clean and speaks in a corporate voice. It’s important to be very polished and to constantly give the impression that everything has gone smoothly from Day 1. It’s the equivalent of airbrushing on a magazine cover. It’s not a 100% reflection of reality.

When I came up with the idea for this blog, I wanted it to be about the personal journey of building a legal practice from scratch. Some folks much wiser than myself talked me out of it as “no one wants to see how the sausage gets made” and “no one wants to hear their lawyer talk about how he or she is trying to find more business”. Both of these are great points and I intellectually agree 100%. I have no doubt that being more open, transparent and emotional about the process will cost me potential clients. I also have no doubt that this approach will resonate deeply with some people. I want to work with those people.

I’m lucky enough to have incredible clients. I’m lucky enough to be at a point in my life where I’m 100% secure with who I am as a lawyer and as a person. The past 21 months have been incredible. Full of moments of tremendous excitement. Of anxiety. Of sheer happiness. Of waking up at 4am in a cold sweat and questioning whether I was good enough. Of feeling incredibly proud of what I built. Of meeting amazing people and mentors. Of self-doubt. Of self-worth. Of catharsis and joy. Of finally running.

I have no doubt that the next 21 months will be filled with bigger challenges. Bigger victories. More lessons learned. It won’t be easy. It won’t always be pretty. But it will be successful. And it won’t ever be dull. Stay tuned.

Thanks so much.

RawEsquire

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